About Laura Tenison
As the founder and Managing Director of JoJo Maman Bébé, Laura has grown the company organically from its start-up in 1993 to become the UK’s foremost niche multi-channel specialist in the pregnancy and baby market.
Laura Tenison previously ran a small fashion company before setting up a French property business based in Brittany. When she sold this venture, her aim was to bring the quirky nautical style home and offer practical and affordable fashion for mothers and babies.
The company continues to expand organically at the rate of 12 new stores a year in the UK and via trade sales to 37 countries across the world. The business ethos is based on a strong code of ethical business practice, where people and the planet are ranked higher on the agenda than bottom line profit. The company prides itself on its long standing employees with the majority of the founding members still part of the team.