To sell something, you need to understand your audience

Roger Mavity
former CEO, Conran Group
Communication Sales

About Roger Mavity

Roger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of Granada Group’s leisure division, then Chairman of Citigate, and then Chief Executive of the Conran Group.

He left the Conran Group in April 2013 to focus on his writing and photography. His first book, Life’s a Pitch, became an international bestseller, and he followed this with The Rule-Breaker’s Book of Business, published in August 2013.

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