Films from Edward Armitage


Prior to becoming CEO of Wool and the Gang, Edward Armitage was CMO at Soak & Sleep. Edward has 15 years’ experience within retail, publishing and technology, and was previously Ecommerce Director at Waterstones.

With extensive knowledge of digital channels and commercial development, Edward was also previously Head of Multichannel at Hobbycraft, the leading specialist retailer of art and craft products in the UK.

Before that he was Head of Ecommerce at the stationery chain Scribbler.