Sometimes taking a risk is the safest thing
- John Grant
- Job Title
- Author and strategist
John started his communications strategy career at agencies JWT and then BMP-DDB where he won the coveted IPA Effectiveness Grand Prix. In the mid-90s he went on to become co-founder and head of strategy at creative agency St Luke’s (as featured in the Harvard Business Review and Fast Company Magazine).
Since then John has advised clients on brands, marketing, behaviour change, strategy and innovation with a particular focus on the three main meta trends; sustainability, digital and globalisation. He is currently Chief Strategy Officer on the Samsung business globally, at the agency iris Worldwide.
John Grant is the author of Made With (The Emerging Alternative to Western Brands, 2013), Co-opportunity (2010), the award winning Green Marketing Manifesto (2007), and three other books. His new book “Better: The Wellbeing Revolution and Human Friendly Business”, will be published soon.