Strive to be an inspiring leader
- John O'Brien
- Job Title
- Partner, One Hundred Agency
John O’Brien served ten years as a British Army officer where operational experience shaped his approach to inspiring leadership and purpose driven delivery. He co-leads Destria Partners, a UK based, globally ethical purpose agency, focussing on creating enhanced performance by putting purpose at the core of strategy, communications and people for charities, corporates and public sector bodies alike.
Previously he spent a decade as The Prince of Wales’s programme director at the charity Business in the Community and also held responsibility for their worldwide CSR and sustainability programmes. His discreet, often behind the scenes interventions have made him a trusted advisor and confident of high net-worth, public figures, major corporates and public and charitable sector institutions and he was awarded an MBE for his efforts in this field.
He has worked with over half the UK FTSE100, launched initiatives covering 20 countries and created what the UK Government acknowledge as the largest mobilisation of volunteering for sixty years with over 2 million participants in less than 4 months. He is the co-author of “The Power of Purpose” with Telegraph business writer Andy Cave.
John is now a Partner of the purpose-driven marketing and communications agency, the One Hundred Agency, and the UK head of purpose for Porter Novelli, the global public relations agency.